Attempt all the questions.

(A) Short Answer Type Questions

1. a) Visibility is everything in the multi branded malls. Comment.

b) Differentiate between task force manager and work force manager. 

2. a) What are the important characteristics of a good loyalty program?

b) What are the steps to be followed for effective service recovery? 

3. a) What are the different methods of compensation used in retail?

b) What are the external sources for potential candidates?

4. a) Explain the process of calculating GMROI.

b) Explain the concept of “Space Mix”. 

5. a) Differentiate between asset and merchandise in retail business.

b) What important steps are followed in setting up an SOP? 

6. a) What are the important drivers in retail trade?

b) What are the types of tags used in EAS? 

7. a) Explain E-tailers. b) What is POS machine? 

(B) Essay Type Question

8. Store operations provide the learner with an excellent overview of the organization, functions and concerns of store operations within a modern retail business. Explain. What are the major responsibilities of a store manager? 

9. “Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objective”. Explain. What important points should be considered for making a promotion successful?